Introduction
Trade fairs are opportunities to
bring your business to a large number of people in a short period of time. In
this course, we show techniques that make participating in a trade show is more
successful. This course is especially suitable for companies that wish to
increase their sales by participating in trade fairs and effective marketing
activities while they are there.
In this course we focus on the
results and on how to choose the right trade fair for the company's products.
We'll explain how to set up the gallery and manage participation, either
collectively or individually. Participants will learn ways to improve their
effectiveness in their wing - from increasing the number of visitors to
interview potential partners.
Successful participation in the
trade fair begins long before the doors open. After completing this training,
participants will know whether participating in the trade fair will help them.
They will have strong and practical skills that they can use throughout the
trade fair process.
Targeted groups
• Representatives of the
companies in trade fairs and conferences.
•Marketing managers, brand managers, sales
managers and promotion
Scientific content
•
Why
do we offer?
•
Benefits
in the short, medium and long term
•
Sales,
positioning and branding
•
How
to define the objectives of the exhibition
•
Return
on investment criteria
•
Potential
and current customers
·
Attract
new customers
•
Give
them a compelling reason to visit the company's pavilion at the fair
•
How
to identify interaction with gallery visitors
•
Participation
etiquette
•
How
to build a relationship with customers
•
View
the company's products and services
•
Negotiation
and persuasion skill
Steps to successful participation in
a trade fair:
1. Success Factor 1: A
clear definition of the objectives of the exhibition
2. Success Factor 2: Budget Planning
3. Success Factor 3: Presentation
Mode
4. Success Factor 4: Marketing for
Visitors
5. Success Factor 5: Focus on new
contacts
6. Success Factor 6: Staff Training
7. Success Factor 7: Discussing
Agreements
8. Success Factor 8: Registering
Communications
9. Success Factor 9: Follow-up
evaluation of the trade fair
10. Success Factor 10: Monitor
Success