Objectives
This course aims to:
• Assess marketing needs and the organization's ability to
implement
• To develop the skills of international and export
marketing managers and employees with a view to opening up new export markets.
Increase competitiveness in foreign markets. •
Targeted groups
• Marketing managers
• Sales and marketing staff
• Workers in the Export Department
Scientific content
• Company strategy, vision, mission and marketing role
• Assess the needs of international marketing and the
company's ability to implement
• The definition of international marketing and its concepts
and challenges
• Compare international marketing with local marketing
• International Marketing Planning
• International marketing tools and mechanisms